Introduction

This module will provide MSMEs with realistic and actionable marketing strategies for both product-based and service-based businesses.  In this module you will learn the foundations of creating a holistic marketing plan which considers global marketing trends and utilizes modern digital marketing techniques. At the end of this module, you will learn how to integrate the 9Ps of marketing mix to create a comprehensive marketing campaign. You will also learn how to conduct a simple target market analysis and how to position your business online.

The core social marketing platforms were also explained with examples of how to use short-form and long-form techniques to market your business. You will have a better understanding of how marketing is the driving force of your business and where to focus your efforts.

Learning Outcomes

1. Foundational works for marketing your small business
2. Usage and integration of the marketing mix and using elements of the 9Ps to develop your unique marketing strategy
3. Explore the basics of conducting a marketing analysis
4. Using social media platforms for business
5. Simple marketing strategies to implement now